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YouTube Call-To-Action Overlays
As reported by TechCrunch, YouTube will begin adding Call-To-Action Overlays today, which will allow video publishers to direct YouTube viewers away from YouTube.com to an external website. This is a...
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SEO B2B Marketing Leads: Quantity vs. Quality
Like all lead-generation strategies, determining quantity vs. quality is an ongoing balancing act and one that is related to Marketing Speed vs. Marketing Investment. MarketingSherpa recently released...
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YouTube Reporters Center
The YouTube Reporters’ Center has recently been initiated “to help you learn more about how to report the news. It features some of the nation’s top journalists and news organizations sharing...
View ArticleSearch Engine Crawling & Indexing
Rand Fishkin at SEOMoz Blog presents an overview of search engine crawling and indexing in this 10 min video. “Crawling” (or spidering) refers to the process of a computer program (Web crawler, Web...
View ArticleBlogging Tips From Tim Ferriss
Tim Ferriss, author of The 4 Hour Workweek, presented “How to Build a High Traffic Blog without Killing Yourself” at WordCamp San Francisco 2009 (WordPress conference). In 2008, Tim won Wired...
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Internal Linking with Named Anchors
Dan Thies is the author of SEO Fast Start, which is an excellent ebook on search engine optimization. The following text is about one aspect of internal linking. There is quite a bit more to know...
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Checking Backlinks With Yahoo
One important aspect of search engine optimization revolves around incoming links, also known as backlinks. (See the third point of the SEO Triangle video). Measuring the quantity and quality of links...
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What Are The Basic Website Metrics?
“Traffic” is the most common metric to evaluate for websites and blogs, but there are many other ways to measure a website’s performance. This list is not intended to be exhaustive, but is applicable...
View ArticleThe 7 Deadly Sins of Landing Page Design
In this video, Tim Ash, author of “Landing Page Optimization,” presents a webinar on the “7 Deadly Sins” of landing page design … and how to correct them. The video is over 1 hour and 15 min and...
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Defending Against Click Fraud
AnchorIntelligence.com partnered with LookSmart.com to present a report entitled, ANCHOR INTELLIGENCE REPORT: ANATOMY OF A FRAUDSTER. The following excerpt offers useful tips for monitoring and...
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Simple Flow Chart for an Email Marketing Joint Venture Campaign
What are the sequence of steps involved in a joint venture email campaign? That’s the question I was answering when I sketched this flow chart for a client to illustrate an email joint venture that we...
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More About Keywords: How to Rank Fast!
Search marketers introduce “Keywords” as the most fundamental element of using pay-per-click advertising and/or search engine optimization to get an online message out. Indeed, keywords are at the core...
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Online Press Releases for Traffic and SEO
Traditional media is changing more right now and in the past two or three years than the last thirty years. Most newspapers are laying off staff and some are going out of business. Newspaper ad...
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Do It Yourself Online Ad Buying Services
If you need to test a campaign and want to start with a very small budget, say a few hundred dollars, you are not the type of advertising client that publishers with lots of advertising inventory are...
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Good and Bad of 21st Century Marketing Technology
With the advent of modern advertising, and Internet marketing technologies in particular, has marketing become easier, more efficient and less costly? Or in fact, has marketing become more complex,...
View ArticleWhat Is The Marketing Purpose of Social Media?
Social media can be simply for fun. Connecting up with old friends via Facebook, creating/viewing videos on YouTube, posting/sharing photos on Flickr and taking advantage of any of the many other...
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What To Recommend When Everything is Right
Jeez. How often do you need to advise a company that is doing everything right? Yesterday I worked with a long-time friend and marketing consultant to offer advice about a client of his, who has...
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Blogging in Subdirectories, Subdomains or Separate Domains?
Blogging is a practical and effective way to boost your web presence via ongoing and regular content updates, while enjoying attendant search engine optimization benefits. Furthermore, a blog is the...
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What is a “Performance-Oriented” Website?
Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure. At the lowest level of effectiveness, a website that...
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Review of Joomla vs. WordPress
WordPress and Joomla are two popular website content management systems that I have been using for a number of years. There are certainly many others, but if you are contemplating various software...
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